Here it is – the video for the new George Michael single, White Light. Without a doubt, it’s right up there with the best videos George has ever made – it’s fab! The production values are super-high too, technically and artistically. Really great work from everyone involved.
It’s also great to see George and his team having the confidence in his new music to put some serious money behind this video. Commenting on the cost of making it George told BBC Radio 2,
“The record industry in such a state that the average cost of the video for a new signing is eight and ten thousand pounds which is what it was when Andrew and I started in Wham! But no, this video wasn’t cheap!”
The video really qualifies as a piece of art in its own right – it’s more like a short film than a promo video. The creative choices they make in this piece are all really beautiful, telling the story of the how George almost died (and how other singers have died) is laid out. It’s an inspired treatment by director Ryan Hope.
I was wondering how the widely-reported zebra that features in the video would make sense, but it does. A common thread in the symbolism running throughout the piece is all about random binary outcomes. Day and night. Sunshine and rain. Film positive and film negative. What’s real, and what’s a reflection (or, indeed, a reflection of a reflection). Alive or undead. Black or white. Black and white (the zebra). Heads or tails. Life or death.