Hi everybody, this is Remarkable.
I’m pleased to say that, having visited the forums on a regular basis simply to see whether George has had a change of heart, he’s decided to start them up again.
That’s the good news. The bad news is that it seems that George’s team still has a lot to learn about building an on-line audience for George Michael’s music. In case you didn’t notice, the Internet wasn’t exactly brought to a halt as the world tried to download An Easier Affair en masse. This idea of an exclusive area on the forums for paid-up fan club members is a terrible one, and demonstrates a fundamental lack of understanding in the George camp of how the “on-line” world works. And let’s not even get into the usability of the forum itself – or lack there of.
Much of George’s reasoning for the future is to take his career on-line, thereby avoiding the negativity of the traditional media. He has a lot of work to do, and a long way to go, if he wants to build his on-line audience to any kind of significant level.