Back in the 1980s, George Michael was approached by a UK advertising company. They wanted to use his song "Wake Me Up Before You Go Go" to advertise a hot chocolate drink; and they wanted to change the lyrics. "Waking Up To Some Cocoa," the song was supposed to go. Of course, The Bubble, he said, "No!".
Today, though, George has extended his publishing deal with Warner/Chappell music in the UK, where among other things, the company will seek to identify opportunities for placing George's songs in commercials.
So, expect to hear George's songs pop up in TV shows, movies, radio, on-line and ring-tones, as well as in advertisements. At the moment, a whole bunch of George's songs can be heard – with new and, it has to be said, truly awful lyrics – on the UK radio station TalkSport which is using several of George's songs as jingles to promote some of their shows.
Not sure if this is a good thing or a bad thing…